High-Street brands started many years ago to corporate with famous people such as Designers, Models or Celebrities. This is an effective way of advertising the brand as celebrities are seen as role models and icons. Women compare themselves often with them and like to have their lifestyle and fashion style. Celebrities have a huge influence on women and a strong puplic voice. Celebrities from all around the world are coming already wearing Topshop clothes. The Topshop Unique Fashion Show is also always one of the shows that is highly visited by celebrities and famous fashion bloggers. As all these people do already love Topshop and its clothing, it won´t be too difficult to convince them with the new brand. We will start by sending Topshop Technique clothes to famous fashion bloggers. They will blog about the outfits and inspire the consumers with it. Fashion Magazines will see the blog posts on their blogs and will also write about it. We will also send the clothes to celebrities such as singers like Rihanna and Rita Ora as they are currently the top in the music business. Both of them are very into fashion and are seen as fashion icons. They do wear a lot of clothing from all kind of brands and as both are really open when it comes to clothing, they would be perfect for it. As my friends work in the fashion industries, I would basically use my personal contacts but also the in-houe PR of Topshop to get the celebrity contacts.
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