Press Release

Topshop Technique conquers the fashion world

Being one of the most successful and biggest players in the high-street, its success history talks for itself. Topshop now, extends its fashion rubric and wants to introduce you to a new Topshop brand. 

Ladies and Gentlemen,

please welcome TOPSHOP TECHNIQUE.

Topshop Technique will be the new high-street brand to combine the street-style fashion trends in one place. Elegant pieces mixed with leisure and casual items will be the main concept of it. As Topshop already made it to the catwalk during the London Fashion Weeks with its Topshop brand "Unique", “Topshop Technique” will now focus also more on the trends during Fashion Week from all around the world. Being able to target all different types of consumers from even different age groups will make “Topshop Technique”  the new trend in the high-street scene. This brand is influenced by all the fashionistas´ during the fashion weeks that came up with the trend of the last two seasons, and still wearing it! Seeing women combining their elegant and feminine outfit with sporty details in the last two seasons, created Topshop Technique. Women like to dress feminine and chic but also want to have a certain edge and look unique with their outfits. Combining your Skirt with a Baseball-Jacket, turning your oversized shirt into a dress or just simply styling up your suit with a beanie or baseball-hat, made this trend so popular that even in this season people are wearing it. Rihanna, Rita Ora and many other celebrities are already wearing this style and in love with Topshop Technique.

This brand will be able for our customers to wear for every season as we simply combine the trend mixed with elegant & sporty clothes, to make every women feel comfortable but still feminine, sexy, stylish and trendy. The concept is simple and attracts all range of customers as it combines many styles in one. The important factor about this trend is that it makes women feel comfortable, by wearing a dress that is not as tight as usual, or by wearing Sneakers-Wedges, which are still seen as high-heels, but way more comfortable to walk in. This trend is not only the perfect trend for certain occasions but also during the day of a busy students or professionals life. Theme of it will simply be the Casual, Sporty and Chic looks combined all together. On top of this, Topshop Technique will approach their customers by offering Do-It-Yourself customised clothing. The DIY-Methods have been always very popular and people feel the need to get something unique. DIY was never offered in the shop of a company before. Giving our customers the opportunity to customise and order their own garment in the colours or with the special details they want, will make this brand extension even more popular. We will offer our garments in different colours, or offer certain clothes or Accessories like hats, etc. with studs and spikes. They will be able to order their leather or jeans-jacket with their name on it or even styled up with some funky chains. 


TWEET:

Topshop is launching its 10th brand extension and wants to welcome you on the 01 March to exclusively see the new brand named "Topshop Technique" in the flagship-stores. The secret behind the „Technique“ story is that we will bring you the hottest trends straight away from the Fashion Weeks to one store. We will offer the hot mix between elegant and cool looks. You want to have the look of your favourite celebrity, want to styled like your favourite fashion blogger or just simply like to mix up a few styles together? Then you are the perfect person for our brand. We will also give you an insight into our Do-It-Yourself option.

Tell your friends and make sure to tell them to tell also their friends. Great music, sweets and fashion at its best are meeting all in one place. We also invited famous fashion bloggers Sandra from 5inch and up and also Susie from Style Bubble. They will give you some expert tips and explain what they personally think about this new trend.

FEMININE ELEGANCE MEETS CASUAL!