Marketing Communications Mix

There are five marketing communications to put into the mix: Advertising, Sales Promotion, Public Relations, Personal Selling, and Direct Marketing. This basically all boils down to a mix of promotional efforts to bring in sales and increase brand equity.

To bring your brand effectively to your consumers, it needs to get advertised so your potential customers get aware of it. There are two different ways of advertising. The traditional and non-traditional way. I would prefer to choose both methods.

Advertising traditional: Ads, tv ads, radio, trade shows, magazine ads, magazine adsm mailing list

Non-traditional: claims more creativity and often involves utilizing an unusual or uncommon advertising space or method.

Although the Internet is largely mainstream, its use and some advertising methods online are still considered non-traditional advertising. Google ads, for example, or banner ads, help businesses reach potential buyers that they may have otherwise missed without a non-traditional web presence.

As Topshop already worked with famous celebrities like Kate Moss, Topshop Technique will also use this way of strategy. Topshop has a huge name in the fashion industry and the Topshop Show during the London Fashion Week is highly visited by famous people every year. This will help the brand extension to grow and get out in public through strong and popular voices. The brand extension will also be added and advertised on the Topshop web page www.topshop.com. Topshop Technique will also use social media as a platform to spread the new extension of the company. Using twitter, instagram, the web page, facebook and blogs will help to inform and reach the new consumers.