USP and ESP

USP – Unique Selling Point

„Definition: The factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition“

http://www.entrepreneur.com/encyclopedia/term/82480.html

Before establishing your brand it is very vital to find factors that make your brand stand out from its competitors.

Why would you be successful?

Why would consumers buy your brand?

What makes you different and better?

Will you fulfill a certain need?

These are a few questions that every brand should be focusing on.

The brand extension combines influences from street-wear as well as fashion magazines. It is a twist between the high-end fashion world with a cool edge. The brand creates something completely new and special. The great thing about the brand is that everyone can feel related to it. Women who like to wear expensive clothes might like to combine it with one of the sporty pieces and women who rather go for sporty clothes might find a sweat dress for their outfit.

ESP - Engaging Selling Point

The ESP engages the consumers and its emotions. The brand extension will engage its customers through the Do-It-Yourself option. Every customer has the option to change their clothes and to personalise it. The brand will also engage celebrities and thus awake the emotions of our customers. As celebrities are a role model for a lot of women, they will get influenced by seeing them wearing the brand´s outfits.

My consumers will associate the brand with convenience and comfort, sports and health, fashion weeks and magazines, trends and celebrities.